Product Design & Development

Work within media and product companies and organizations to design and develop educational products and media (e.g. tools, platforms, apps, video, emerging media- AR, VR etc, games) for teaching, learning and social impact.

Includes roles such as User Experience (UX) Designer, UX Researcher, Product Designer, Product Manager, Product Development (e.g., Developer, Interaction Designer, UI designer) Project Manager, Media Producer, among others.


Included are roles such as:

What Will You Be Doing?

Job titles and descriptions vary, however most positions include one or more of the following tasks: 

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.

  --- Donald A. Norman, The Design of Everyday Things

Areas of Focus Within the Field

Job titles

UX designer / UX researcher/ UI designer / product manager / project manager/ interaction designer / producer /information architect / UX engineer/ product designer

Note: These are some, not all, of the areas included in this pathway; specific jobs may span multiple areas of focus

UX Design

Click to see Sample Job Posting

Job Description:

UX designers are primarily concerned with how  users feel and interact with a product or website. A given design problem has no single right answer. UX designers explore many different approaches to solving a specific user problem. The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one’s behavior. By identifying verbal and non-verbal stumbling blocks, they refine and iterate to create the “best” user experience. Their deliverables include  storyboards, journey maps, sitemaps, wireframes, and prototypes.

Roles:

UX designers usually work for companies that develop tools, platforms, and applications. A UX designer’s role is directly involved in the process of making a product useful, usable and enjoyable for its users.  A UX designer’s responsibilities can vary dramatically from company to company and sometimes even from project to project within one company. Despite the variety the role offers, there are some general functions a UX designer can be expected to perform irrespective of the company they work at. These include: product research, creating personas and scenarios, information architecture, creating wireframes, prototyping, and product testing.

Alums:

Jennifer R. Ash, Senior UX Designer at Bungie (linkedin.com/in/jenniferash, jenniferash.com)

Alex Britez, Director Of User Experience, Academic Platform and Learning Tools, MacMillan Education (LinkedIn, ECT adunct)

Emily Reardon, Director of User Experience, Sesame Workshop (LinkedIn, ECT Adjunct)

Anna Zhang, Interactive Designer, Houghton Mifflin (LInkedIn)

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

Girl Scouts of America,    BrainPop,   Early Adopter

UX Research

Click to see Sample Job Posting

Job Description:

UX researchers answer three questions: what do people need, what do people want, and can they use the product the company is working on? In their capacity, UX researchers conduct research and set up the scope of the study according to the research objectives. The outcome of the research is the application of design. The UX Researcher reveals what the consumers need from the business’s products by conducting primary research, exploring consumer behavior and motivation, and working with other team members in developing new product features. The UX researcher also has to play a role in inspiring change at all stages of the product’s development through the delivery of exciting written, oral, and visual presentations about his findings. The most fundamental role of the UX Researcher is to assist the entire UX team in understanding what would ensure that the consumer’s experience with the product feels more intuitive, fun, accessible, and quite possibly, magical.

Roles:

UX researchers work in similar settings to UX designers. The role of a UX researcher is to systematically gather in-depth insights into the customer’s needs, building up a context within which the design process can take place. Without sufficient research, design decisions tend to be based on hypothetical personas — personas that often represent the company’s “desired” user rather than their actual customers. A dedicated UX researcher eliminates the guesswork and does away with unfounded assumptions. They will work with the designers, engineers, product managers and developers to create an experience that truly resonates with their audience.

Alums:

Katya Hott, Director, UX Research at BrainPOP (LinkedIn, floorobsession.com)

Heather Sherwood, EDC

Claire Menegus, NYU Usability Lab Manager

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

NYU Usability Lab

Squiggle Park

Girl Scouts

Project Manager

Click to see Sample Job Posting

Job Description:

Project Managers are responsible for masterminding, outlining and developing projects. They design the project goals and success markers, determine how success will be measured and tracked. They ensure the project remains on time and on budget and help motivate team members to hit their goals. Project Managers also act as a liaison between the project team and upper level management. They prepare and present progress reports and ensure the project is furthering organizational goals.

Roles:

Software project managers use their solid technical background plus their ability to explain concepts to laypeople to turn ideas into reality. After achieving a firm grasp of what the client ultimately desires, software project managers work with tech staff to figure out the steps needed to make it happen and the tests required to ensure quality. Along the way, they stay abreast of deadlines, budgets, and potential problems.

Alums:

Jonathan Prosperi, Project Manager RIDDLE Lab NYU LinkedIn, jonathanprosperi.com/ 

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.


Product Manager

Click to see Sample Job Posting

Job Description:

The Product Manager is responsible for the product planning and execution, usually in software or media companies, and throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.

Roles:

Alums:

Abigail Adams, Director of Product at HOMER, LinkedIn

Erin Okabe-Jawdat, Product Manager at Cognitive ToyBox, LinkedIn, erinoj.carbonmade.com

Sophia Lu, Product Manager, Amplify, http://misophialu.com/, LInkedIn

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

Classroom, Inc.

Kognito

Touchcast


Graphic Designer

Click to see Sample Job Posting

Coming soon


Developer

Click to see Sample Job Posting

Coming soon...

Which Courses Should I Take?

ECT  UX specialization

Become deeply immersed in the science and the art of creating learning experiences and products grounded in practices such as human-centered design, instructional design, design thinking, and user research.

Read more about this UX specialization here

Other ECT Product Related Elective Courses

Courses outside of ECT

* Check ALBERT for availability and with department for more info and permissions

SEE ADDITIONAL COURSES

How Can I Learn More?

UX in Education

Alex Britez, 2020, ECT Adjunct Professor

What a UX Designer Does (+How to Become One of the Best) 2019,, Bridget Poetker,  G2 Learning Hub

A Comprehensive Guide To Product Design, 2018, Nick Babich, Smashing Magazine

EdTech Product Design & Development (2021)

Career Pathway Panel:  EdTech Product Design and Development (Jan 16,  2021)

A guest speaker panel offered in conjunction with our J- term ECT “Professional Applications in Educational Media & Technology class” and hosted by Adjunct Professor Abby Adams (NYU DMDL alum)

Sample "Product Oriented" Thesis Projects

Jack Lu, DMDL 2019

Knee How

An animated narrative game for knee osteoarthritis prevention and rehabilitation.

Nichole Na, DMDL 2019

Cook with Confidence

A mobile app that uses gamification to teach novices foundational cooking techniques and strengthen their sense of self-efficacy

Sarita Liu, DMDL 2019

Island

A narrative based game designed to introduce mindfulness and self-care practice to the college students.

Alumni Corner