Product Design & Development

Work within media and product companies and organizations to design and develop educational solutions and products  (e.g. video, emerging media such as AR and VR, tools & platforms, games, simulations) for teaching, learning, and social impact.

Includes roles such as User Experience (UX) Design, UX Research, Product Design, Product Management, Product Development (Programming, Visual Design, etc.), Project Management, Media Production, etc.


Included are roles such as:

What Will You Be Doing?

Job titles and descriptions vary, however most positions include one or more of the following tasks: 

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.

  --- Donald A. Norman, The Design of Everyday Things

Career Options

Job titles

UX designer / UX researcher / UI designer / product manager / project manager / interaction designer / producer / information architect / UX engineer / product designer

Note: These are some, not all, of the areas included in this pathway; specific jobs may span multiple areas of focus

UX Design

Click to see Sample Job Posting

Job Description:

UX designers are primarily concerned with how  users feel and interact with a product or website. A given design problem has no single right answer. UX designers explore many different approaches to solving a specific user problem. The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one’s behavior. By identifying verbal and non-verbal stumbling blocks, they refine and iterate to create the “best” user experience. Their deliverables include storyboards, journey maps, sitemaps, wireframes, and prototypes.

Roles:

UX designers usually work for companies that develop tools, platforms, and applications. A UX designer’s role is directly involved in the process of making a product useful, usable, and enjoyable for its users.  A UX designer’s responsibilities can vary dramatically from company to company and sometimes even from project to project within one company. Despite the variety the role offers, there are some general functions a UX designer can be expected to perform irrespective of the company where they work. These include: product research, creating personas and scenarios, information architecture, creating wireframes, prototyping, and product testing.

Alums:

Jennifer R. Ash, Senior UX Designer, Bungie (LinkedIn, jenniferash.com)

Alex Britez, Director Of User Experience, Academic Platform and Learning Tools, MacMillan Education (LinkedIn, ECT adunct)

Emily Reardon, Director of User Experience, Sesame Workshop (LinkedIn, ECT Adjunct)

Anna Zhang, Interactive Designer, Houghton Mifflin (LinkedIn)

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

Girl Scouts of America

BrainPop

Early Adopter

UX Research

Click to see Sample Job Posting

Job Description:

UX researchers answer three questions: what do people need, what do people want, and can they use the product the company is working on? In their capacity, UX researchers conduct research and set up the scope of the study according to the research objectives. The outcome of the research is the application of design. The UX researcher reveals what the consumers need from the business’s products by conducting primary research, exploring consumer behavior and motivation, and working with other team members in developing new product features. The UX researcher also plays a role in inspiring change at all stages of the product’s development through the delivery of exciting written, oral, and visual presentations about their findings. The most fundamental role of the UX researcher is to assist the entire UX team in understanding what would ensure the consumer’s experience with the product feels more intuitive, fun, accessible, and quite possibly, magical.

Roles:

UX researchers work in similar settings to UX designers. The role of a UX researcher is to systematically gather in-depth insights into the customer’s needs, building up a context within which the design process can take place. Without sufficient research, design decisions tend to be based on hypothetical personas — personas that often represent the company’s “desired” user rather than their actual customers. A dedicated UX researcher eliminates the guesswork and does away with unfounded assumptions. They will work with the designers, engineers, product managers, and developers to create an experience that truly resonates with their audience.

Alums:

Katya Hott, Director, UX Research, BrainPOP (LinkedIn, floorobsession.com)

Heather Sherwood, EDC

Claire Menegus, NYU Usability Lab Manager

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

NYU Usability Lab

Squiggle Park

Girl Scouts

Project Manager

Click to see Sample Job Posting

Job Description:

Project managers are responsible for masterminding, outlining, and developing projects. They design the project goals and success markers, and determine how success will be measured and tracked. They ensure the project remains on time and on budget and help motivate team members to hit their goals. Project managers also act as a liaison between the project team and upper level management. They prepare and present progress reports and ensure the project is furthering organizational goals.

Roles:

Software project managers use their solid technical background plus their ability to explain concepts to laypeople to turn ideas into reality. After achieving a firm grasp of what the client ultimately desires, software project managers work with tech staff to figure out the steps needed to make it happen and the tests required to ensure quality. Along the way, they stay abreast of deadlines, budgets, and potential problems.

Alums:

Jonathan Prosperi, Project Manager, RIDDLE Lab NYU (LinkedIn, jonathanprosperi.com)

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.


Product Manager

Click to see Sample Job Posting

Job Description:

The product manager is responsible for the product planning and execution, usually in software or media companies, throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The product manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.

Roles:

Alums:

Abigail Adams, Director of Product, HOMER (LinkedIn)

Erin Okabe-Jawdat, Product Manager, Cognitive ToyBox (LinkedIn, erinoj.carbonmade.com)

Sophia Lu, Product Manager, Amplify (LinkedIn, http://misophialu.com)

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

Classroom, Inc.

Kognito

Touchcast


Visual Designer

Click to see Sample Job Posting

Job Description:

Visual designers provide businesses with visually appealing graphic designs for their websites, LMS, learning platforms, or games. Their duties include brainstorming creative ideas with project teams, developing visual concepts for approval, and collaborating with IT developers to successfully integrate their graphic designs.

Roles:

1. Design high-quality and engaging experiences and interactions across a suite of products and publishers. 

2. Lead multiple aspects, such as branding, illustration, or storytelling, of design projects within a single track of work within a platform or suite of products; complete projects for individual products or provide support on collaborative projects.

3. Utilize best practices to build user visuals, wireframes, design comps, and low-fidelity prototypes to ensure the creative approach delivers a studio-grade, optimal experience.

4. Solve challenging design problems at a brand strategy and visual strategy level. Understand the needs of each project and line of business, and marry that understanding with a deeper comprehension of users.

5. Participate in the user discovery process for potential new features and visual opportunities.

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.


Developer

Click to see Sample Job Posting

Job Description:

Game developers can be responsible for evaluating and testing  game templates or open source games for suitability, developing and maintaining interfaces between machine learning and gaming environments, incorporating machine learning output data into game mechanics, optimizing games as necessary to support performance of concurrent applications and interface responsiveness, performing QA and testing of games, and identifying and troubleshooting technical challenges as they arise.

Roles:

Game developers work on teams to plan, design, and produce video games for computers, mobile devices, or game consoles. Their work involves creating visual content for the game and writing code to implement all the game’s features and functionality. This career requires a background in software development, programming  languages, and the ability to collaborate well with others to accomplish project goals.

Internships:

* Note this is a sample only. Internship availability varies from semester to semester.

Essential Qualifications

Which Courses Should I Take?

ECT Specialization: User Experience Design (UXD) 

Become deeply immersed in the science and art of creating learning experiences and products grounded in practices such as human-centered design, instructional design, design thinking, and user research.

Read more about the UX specialization

ECT Elective Courses

Courses outside of ECT

* Check ALBERT for availability and with departments for more info and permissions for registration
last update 8/31/2021

SEE ADDITIONAL COURSES

How Can I Learn More?

Prototyping & Wireframing

Explore the benefits, techniques, and tools of prototyping in this online course

Learn to make paper prototypes to quickly test design ideas using simple materials

Learn to use Figma to design, wireframe, and prototype

Use Storyboarder to quickly draw and create visualized stories 

User Experience & Testing

Learn about a variety of courses in UX Design, Research, and Management topics

Check out this list of user testing blogs and research tools to improve customer experience


Learn more about user experience in educational technology

edUX Linkedin Group

Join this Linkedin Group to learn more about UX design, instructional design, and learning science

Visual Design Inspiration

Discover the world's top designers' creative work

Explore this large creative network for showcasing and discovering creative work 


Sidebar provides a list of the best design links, from an article to a beautiful portfolio. 

Join this Meetup group to connect with people who are interested in design, UI/UX, and technology

Online Talk

Books

Alumni Corner

Abby Adams (DMDL, 2015)

Director of Product, HOMER

LinkedIn Profile


Sophia (Mi) Lu (DMDL/G4L, 2018)

Product Manager, Amplify

LinkedIn Profile

Email: mi.sophia.lu@gmail.com

Peter Arbaugh (DMDL, 2017)

Product Specialist, NYU

LinkedIn Profile

Email: peter.arbaugh@gmail.com

Claire (Yiwen) Wang (DMDL, 2018)

UX Designer, Amplify

LinkedIn Profile

Email: yw.claire.wang@gmail.com

More Alums

Jennifer R. Ash, Senior UX Designer, Bungie (LinkedIn, jenniferash.com)

Alex Britez, Director Of User Experience, Academic Platform and Learning Tools, MacMillan Education (LinkedIn, ECT Adjunct)

Emily Reardon, Director of User Experience, Sesame Workshop (LinkedIn, ECT Adjunct)

Katya Hott, Director, UX Research, BrainPOP (LinkedIn, floorobsession.com)

Heather Sherwood, EDC

Claire Menegus, NYU Usability Lab Manager

Jonathan Prosperi, Project Manager, RIDDLE Lab NYU (LinkedIn, jonathanprosperi.com)

Abigail Adams, Director of Product, HOMER (LinkedIn)

Erin Okabe-Jawdat, Product Manager, Cognitive ToyBox (LinkedIn, erinoj.carbonmade.com)